Maximize Your Marketing Results With A Minimalist Approach

Simplify, Focus, Achieve, Profit

We Help Our Clients Focus On The Small Hinges That Swing The Biggest Doors In Their Business. We Provide Strategic Paid Marketing And Expert Consulting Services To Help Maximize ROAS & Profitability.

Our Services

Available as Done-With-You or Done-For-You

Advertising Solutions

Your current ads aren't working as expected or you're looking to scale with Paid Traffic. We believe there's no "one size fits all" solution to paid traffic problems and will create a custom-tailored strategy to profitably acquire customers from Facebook, Instagram and TikTok.

Performance Consulting

Business isn't complicated, at the end of the day it's just math and relationships. We'll help you identify the main drivers of success in your business and what exactly to focus on to reach your business goals. Small hinges swing the biggest doors.

Bespoke Services

Got a special project you want to launch but struggling to bring it together? We can be your "Marketing Bounty Hunter" available for hire. Bespoke services include funnel buildouts, copywriting and tech integrations so you don't have to deal with the "clicky wicky" or marketing stuff.

These Are The Common Problems
We Help Our Clients Solve

Sound Familiar?

  • Broken Ads / Funnels

You're struggling to gain traction with your ads and it feels like you're just burning money each day. You don't have a systematized process and it mostly just feels like a guessing game when it comes to advertising.

Your ads and funnels are like a hose. We use our "Surefire Profitability Formula" to establish KPIs & Clarity then get to work fixing the biggest kinks in the hose.

  • Diversify Traffic Sources

Leaving all your "Paid Traffic Eggs" in one basket is a dangerous game. If you're doing over $30k a month and relying on one paid traffic source you put your business in an incredibly risky position. What would you do if you woke up to your ad account being shut down? Would your traffic dry up overnight?

We can take what you have working and quickly get you set up on another platform so you can diversify and mitigate your risk in the event of an account shut down.

  • You Need More Traffic

You got something that's working, your only problem is you just need more eyeballs on it. Perhaps you've successfully grown your business organically but are tired of being on the hamster wheel of content creation or you're currently running ads and are looking to scale more.

If you got a small fire going, we can come in and be the gas that ignites your flame and takes your business to the next level. We will manage your traffic so you can focus on growing the other parts of your business.

  • Shiny Object Syndrome

You've got multiple funnels, offers, softwares etc and it feels like you've tried 'a million different things' and still aren't where you want to be. At the same time, your energy is stretched thin instead of being channeled into one thing that yields growth and success.

Doing "more" isn't an answer. We help you streamline your energy and effort into the effective actions that actually drive results.

Our Main Media Channels




Action-Orientated Education

We also offer courses, training & resources built with an execution focus. We take complex subjects and break them down into their core pieces and give you the strategy to execute fast.

I don't want you to sit through 10 hours of training; I want you to get results. Life's too short for fluff and filler.

A Taste Of Results

Generated $56,865 In Sales on $16,590 Ad Spend

On a $37 Front-End Product Leading Into a

"Pay What You Want" Program off TikTok

Generated a 5.25 ROAS and $30 - $70 Booked Calls 

For a $7,800 Offer On TikTok 

About Us

You probably saw me on TikTok...

Mike Hale

Hi, I'm Mike

I'm not an agency, just a guy who has had his hand in over $20 million in online sales over the past 6 years.

If you're looking for a reliable, trustworthy partner with your marketing to help grow your business, let's chat.

You can learn more about me by clicking the button below.

Semi Passive Profits Logo

Where Else You Can Find Me

© Copyright 2023 The 8020 Marketer.  All rights reserved.

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IMPORTANT: Earnings and Legal Disclaimers

The 80/20 Marketer may receive compensation for products and services they recommend to you. The 80/20 Marketer personally uses a recommended resource unless it states otherwise. If you do not want The 80/20 Marketer to be compensated for a recommendation, then we advise that you search online for the item through a non-affiliate link.

Michael Hale can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.